SYD
Before you hire India Rose for your next audio project, you can accurately replicate the effect she’ll have on your studio even before she walks through the door. First, drop the temperature in the room to a cool stillness. Lower the lights. This should give you the impression it’s either early morning or late afternoon. Don’t be surprised if a mist, some might call it a fog begins to roll in out of nowhere. Seeping through the windows and creeping under the door. Slowly now this mysterious ‘India Cloud’ softly touches everything in the room. The microphones have been altered by someone or something other than yourself and the only audio you’re picking up is at a lower, slower pace. This can only mean one thing, experts call it ‘a young-woman-weather-pattern’ and it has descended on your studio. Clients and brands throughout advertising history have chased these exact conditions because the voice talent that shine the brightest here have the ability to reach and speak with the elusive demographic of young women around the world. These women are cool, reserved, unstated, but with strong opinions and digitally connected. Their voices have a vocal fry that is relaxed, sexy some might say, but it’s just a cover for a generational confidence that oozes with years of consumer buying expertise. This is the moment and this is the voice, that should you be thinking only young boys or men could voice your product, it’s time to flip the gender and be surprised at how India-Rose captures everything you wanted.