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“I RECKON I’LL GO A MID”: CUB LAUNCHES ‘EMBRACE THE MID’ FOR CARLTON DRY 3.5% VIA CLEMENGER BBDO

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Carlton & United Breweries (CUB) is encouraging Aussies to “Embrace the Mid” this summer in a new launch campaign for Carlton Dry 3.5 via Clemenger BBD

The new campaign was directed by Melbourne-based director and filmmaker Hayden Somerville and produced by Clemenger BBDO’s specialist production arm MADE THIS.  The campaign will be amplified across film, digital, social, outdoor and experiential. See more here

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