CGU INSURANCE AND ITS CREATIVE AGENCY THINKERBELL HAVE COLLABORATED WITH THE JIM HENSON COMPANY, LEADING INNOVATOR IN THE FIELD OF PUPPETRY AND PRODUCER OF BELOVED PROJECTS LIKE FRAGGLE ROCK, THE DARK CRYSTAL, LABYRINTH, AND MORE, TO DEVELOP THE NEXT PHASE OF THE INSURANCE PROVIDER’S ‘INSURING AMBITION’ BRAND PLATFORM.
The new short film, Tall Poppy, tackles Australia’s negative cultural phenomenon of cutting down successful people, businesses, and entrepreneurs – that we commonly refer to as tall poppy syndrome.
