Westfield has launched a campaign reimagining the 80s classic ‘Nothing’s Gonna Stop Us Now’ for this Mother’s Day to highlight the tireless work of mothers everywhere.
A wink at the often-glossy portrayal of motherhood in advertising, Westfield’s latest campaign recognises the authentic, heartfelt, and sometimes gloriously chaotic reality of being a mum.
Developed in collaboration with AKQA, EssenceMediacom, Ogilvy PR, Finch, and Sonar, Westfield’s upcoming Mother’s Day campaign (including gifting and the Westfield Gift Card) will appear across key audio and video environments, including Connected TV, Nova, Spotify, Meta, and Cinema.
Tara McKenty, chief creative officer, AKQA Australia/New Zealand, and mother of two boys said, “Showing the power of Mum’s love through the ultimate expression of love, the power ballad, let’s celebrate mums in a heroic and empathetic way — like the rockstars they are.
“While our starring mums have been transported to an 80’s music video fantasy, the lyrics are grounded in all of our daily realities. We wanted every mum to feel seen and acknowledged.”
