Cast water over calloused hands. Use a fine sander on a rough red gum. Brush the dirt from well worn leather boots. If you can do that, if you can wash away or brush away the outer crust of unnecessary overbearing macho chest beating, you come close to the gentle side of hard work. Steve Bastoni.
Steve is a familiar face in Australian drama. On TV, in film, on the stage. Sometimes the villain, sometimes the misunderstood hero. But never just the chalk outline of the Aussie bloke. He’s a brush stroke short of that.
There are plenty to give you the tough read, the “I love a truck” read, the “two guys in the pub” read and that’s it. Steve is a softer cushion on the truck seat that’s travelled a million miles. He’s a more compassionate single father, he’s the wiser drought-strickened farmer, he’s a more down to earth tour guide through the corporate structure of your company. His voice still wears an open neck shirt and his delivery is as simply compassionate as the extended hand of welcome.
Listen to Steve’s demo again. You’ll notice there’s a fair bit of helping little banks, telling the stories of farmers and demystifying technology when the common sense approach is needed. If the three day growth and blue singlet scares you to represent your product or if you’ve heard it too much in too many other commercials – start a beautiful relationship with Steve Bastoni.