Pollen once it sticks to your fingers is hard to get rid of. But why get rid of it? Its fine golden dust is a beautiful coating that adds interest and provokes closer inspection. It’s amazing how a small speck can focus your attention and draw you in, draw others in too.
Listen again to Sinead’s demo and you’ll hear the audio equivalent to a dusty coating of pollen. Don’t be tempted to brush it aside or rush to remove it. Sinead’s stand-out vocal quality comes from the elements some might think need to be “cleaned up” but really help “cling to” the listeners ears.
Sinead is for the modern woman. Not always ready to be bright and cheerful but cautious and sometimes off-handed when skeptical advertising promises need sorting out. Her voice is at first ready to disagree. Later, if you can prove to her that your claims are strong, she’ll be your captain in the army of raving fans.
For advertisers this is gold. If you can use Sinead’s voice to vocally try, test and recommend, then just like pollen, the message sticks.
(Sinead’s full list of accents – US: Standard American, Californian, Southern, Mid West, Texan, Boston. UK: RP, London, Jordy, Cockney, Yorkshire, Scottish, Northern Irish, Southern Irish, Welsh)