Silence hushes the crowd. Mimicking the football lights of a sports stadium, the bulb in the studio booth brightens and stepping up to the plate (well microphone in this case) is Cinzia Lee. Sports games can come in a variety of different flavours. It can be real sports or imaginary ones, you know serious, cartoony or photorealistic. The style of the game affects the commentary, just like the creative can really define a script. But the important decision here is…..the voice over play-by-play. Performing the script in real time is where the magic happens with Cinzia.
She can “hook” the audio just at the right inflection. Or “tap” in on the tone and delivery. And it’s just as she’s about to line up the perfect goal, every creative in the room goes quiet….she’s done it. Well done our lady of sport, it’s a perfect score!
Now take the lady out of the sportsgear and sneakers and the ying to the yang side of Cinzia emerges as a full moon approaches. Calmly taking a deep breath, and closing your eyes – you are whisked away into mindful bliss – soothed into a state of calm. Her voice is the perfect jedi-mind-trick to evoke mental clarity, the right amount of nuance…..and those shoes on retail sale you didn’t know you needed. When Cinzia’s talks, we listen.