INDEPENDENT AGENCY HERO HAS LAUNCHED A NEW BRAND PLATFORM FOR THE ICONIC TOYOTA COROLLA.
This marks the first major campaign by HERO for Toyota Australia after being appointed to the Toyota agency roster in 2021. The campaign signifies a repositioning of the beloved Corolla through a more emotional and future-facing lens and launches the new brand platform “Never Stop Smiling”.
HERO’s campaign brings to life the happiness the Toyota Corolla gives drivers due to its performance and reliability.
Says Vin Naidoo, chief marketing officer, Toyota Motor Corporation Australia: “The Toyota Corolla is one of Australia’s most recognised and well-loved vehicles, having sold over 1 million cars nationally and over 50 million worldwide since its initial release.
