The Castle’s Michael Caton, Stephen Curry, and Anthony Simcoe are going straight to the pool room in a new campaign for Uber Green, developed by Poem.
The campaign features the Kerrigan boys from the classic 1997 Australian film. In the spot they unsuspectingly catch-up for beers in the pool room, only for Curry to spring the ad on them.
Uber’s earned agency partner Poem led strategy, creative, social, content, and publicity for the campaign.
The agency is no stranger to using big stars for campaigns, with other pieces of earned creative including Happy Gilmore’s Chris McDonald and Formula 1’s Valtteri Bottas.
The new campaign showcases Uber’s electric offering Uber Green, described as “an important step” in the brand’s commitment to an all-electric future. It leans into the fact that Uber Green is the same price as Uber X, which according to Uber ANZ’s director of comms Peta Fitzgerald, means choosing it for a ride “is just common sense”.
“With this campaign, we wanted to emphasise how Uber Green is making more sustainable choices even easier,” she said in a release.
“Collaborating with these iconic actors and True Blue royalty shows EVs aren’t just a luxury; everyone can make more sustainable choices.”
Poem’s general manager Rhania Farah and recently appointed creative director Tom Manning said using beloved Aussie icons was powerful.
“We knew having them on screen together for the first time in over 25 years would be a huge cultural moment and become instantly shareable,” Farah said in a release.
Manning said: “Ultimately, looking after Australia is the most Australian thing you can do — and these guys are some of the most loved Australians to tell Australia about that.”
The campaign also features cameos from The Betoota Advocate’s Clancy Overell and Wendell Hussey. The work will be supported by earned and social support from the satirical publication, as well as the Bob Hawke Beer & Leisure Centre, the venue featured in the spot.
