Officeworks has launched its latest TVC that puts the spotlight on small and medium businesses, recognising the significant role they play in the Australian economy.
The campaign, created by AJF Partnership and directed by Rob Stanton-Cook from Collider, is set around the frequently heard phrase “I’ll check out the back”. It offers a look at the work that goes on behind closed doors, what Officeworks’ national marketing manager Karl Winther calls the ‘engine room’ of Australia’s economy.
