INGHAM HAS LAUNCHED A NEW CAMPAIGN VIA BOHEMIA, WHICH INCLUDES TVC, RADIO, NATIVE CONTENT AND AN ONLINE VIDEO SERIES SHOWCASING MEAT-CHICKEN FARMING PRACTICES, ANIMAL WELFARE AND SUSTAINABILITY.
While chicken is a popular protein – with the average Aussie eating 49 kilograms of chicken each year (Australian Chicken Meat Federation) – myths around poultry-farming continue to circulate. Ingham’s has set out to debunk common misconceptions and showcase the commitments to animal welfare and sustainability that drive Australia’s largest poultry producer in its new campaign.
Kicking off the integrated campaign in late April 2023 in partnership with Nine Plus, this is Ingham’s first major campaign since 2005, following the company undertaking significant research and a major brand refresh – including launching new packaging across all products.
