Sydney independent creative agency LOUD has launched its first campaign for kiwifruit marketer Zespri International since winning the account in a seven-way pitch in December.
Zespri is regarded as the world’s largest marketer of kiwifruit, selling into more than 53 countries and managing 30 per cent of the global volume.
With clients located across six markets as well as partners across four continents, the key challenge for LOUD was to develop a powerful regional creative platform that stretches enough to focus on different kiwi variants, as well as different messages/RTBs pending country maturity and strategic focus.
