CB Exclusive – In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road.
The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head of innovation at Heinz Beanz. It tells the story of how, across the years, Geoff’s circumstances change, prompting him to create a new can size for every life stage.
