On a mission to differentiate from other competitors in market, Aldi has launched a new brand proposition – Good Different – to celebrate all the things that make the brand unique.
The new positioning aims to continue to differentiate Aldi from competitors as it continues to grow.
Created by BMF, the ad sees a woman dancing with her shopping trolley in a carpark.
She twirls and grabs onto the trolley before returning it as the ad reveals Aldi shoppers are the most satisfied shoppers for the last three years.
While she pays for ‘a coin’ for the trolley, a voiceover says its a ‘good different.’
