It’s starting to get chilly outside and Bonds wants the men of Melbourne to sit up and take notice, with a seven storey, interactive billboard showing how weather impacts their “boys”.
The execution is the latest iteration under the award-winning ‘The Boys’ campaign, and shows the two characters reacting to weather conditions via a live RSS feed on Ooh!Media’s iconic Bourke Street Mall billboard.
When the temperature drops, the boys shrink to the top of the billboard, and when the weather warms up they hang freely. In addition, when Melbourne encounters some particularly windy weather, the boys get swung about in the breeze too.
Read more at http://www.adnews.com.au/news/giant-bonds-balls-hit-melbourne-billboard#Wcvh5yhllcm2PPUg.99
