SPECSAVERS HAS LAUNCHED A NEW TV SPOT CALLED ‘FISHING TRIP’, WHICH BUILDS ON ITS AWARD-WINNING ‘SHOULD’VE GONE TO SPECSAVERS’ CAMPAIGN.
The campaign, which has captivated the brand’s audiences in major global markets for over twenty years celebrates 15 years in Australia.
Debuting yesterday on Channel Nine and Seven News, the 30-second ad features a father and son on a fishing adventure – the two of them settled on a boat in the middle of a lake among beautiful mountains. The story introduces us to a young man with a worried look on his face, asking his dad if he has seen the boat keys. “Nope,” his father responds, cluelessly, as the spot shows him casting his fishing rod with the keys attached to it instead of a fishing lure. “I could stay out here forever,” the viewer hears the father remark as the iconic tagline appears on screen.
