Queensland Rail’s website reports on the extraordinary success of their ad campaign called “Sushi Train”, launched in mid-2011 and features bite-size holiday packages being served up on a sushi train.
Queensland Rail Travel General Manager, Max Kruse, said “the greater awareness could be attributed to the success of the organisation’s All the holiday you can take campaign.”
The TV tracks, including a new series currently to air, are voiced by KEVM voice actor ELISE GREIG. The report says “According to Colmar Brunton’s Brand Monitor, 59 per cent of Queenslanders surveyed recognised Queensland Rail Travel’s television commercial in January, which showcased rail packages allowing customers to experience the Great Barrier Reef. It is a remarkable jump considering just 17 per cent of Queenslanders were aware of Queensland Rail’s advertising in April last year.”
Just go to our WORK GALLERY to view one of the TVC’s.